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Carpet Cleaning Misconception No.1
"I should wait as long as possible before having my carpets, rugs and upholstery cleaned."
This simply isn't true. It's been shown that dust and dirt are abrasive, like sandpaper. Every time you step on your carpet, you grind dirt into the carpet fibres. The grit you can't vacuum out stays at the bottom of the carpet grinding away at the very base of the fibres, causing premature wear. An uncleaned carpet will not last as long as a regularly cleaned carpet. While vacuuming is essential, by itself, it’s simply not enough.
The longer you wait to have your carpet cleaned, the more damage you do to your carpet and the faster it wears out.
Here is a graph from the IICRC (Now the CleanTrust Organisation) research on carpet maintenance. You can clearly see the regular planned maintenance of carpets greatly increases their life.
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